Category Archives: Info For Packaging Desing

What is Packaging Materials?

materials of container

Packaging materials are materials designed to protect, contain, store, and deliver products safely and securely. These materials can be made of paper, plastic, metal, wood, and other materials. Paper packaging materials include boxes, bags, envelopes, and wrappings used to protect products during shipping and handling. Plastic packaging materials include foam, bags, and wraps used to […]

For the Best Packaging Design: Eye Tracking

eye tracking packaging desing

Packaging design with Eye Tracking is a method of studying how people look at, process and react to packaging designs. Eye tracking technology is used to measure and track the eye movements of participants as they view a packaging design, and the data gathered can be used to inform and optimize a brand’s packaging design […]