Packaging; While it protects the product from its journey from the production area to the end consumer, it also conveys basic product information to the consumer in the best possible way. Correct packaging is different for each industry and product group. All details, from visual design to the materials to be chosen in production, must be carefully considered.
How Should Snack Product Packaging Be?
Compliance with food packaging standards is very important when considering products in the sensitive food industry. Perhaps the most important factor that distinguishes snack products from other food products is their mobility in consumption. (While no one wants to carry a pasta with them, they may not want to leave a package full of nuts or chocolate out of their bag.) This shows that snack packaging should appeal to more eyes and uses compared to general food products. Therefore, snacks are among the products that consumers prefer to carry with them. Therefore, the packages should be packages that can be opened and closed again at any time of the day and still maintain the freshness of the product with maximum performance.
Consumers’ Expectations from Snack Product Packaging;
- Easy to open,
- Zippered mouth suitable for re-closing,
- No worries about leaking or spilling,
- Keeping products fresh,
- Provides brief and descriptive information about the contents of the product,
- He wants snack packaging that gives him confidence while on the go.
Research shows that consumers are ready to pay a difference of 10% to 50% compared to other products for product packaging that meets these criteria. In addition, another feature that can make a difference in the eyes of the consumer is; Packaging produced using environmentally friendly, recyclable raw materials is coming.
As Divan Packaging, we protect the preferences and wishes of your consumers. We produce the snack product flexible packaging that best suits your needs. In all these production processes, we act with awareness of our duties and responsibilities towards our world. We take all our precautions for sustainability in order to leave a greener, healthier and more livable world to future generations. We prioritize environmental awareness in all our production processes and take all precautions to prevent pollution and reduce waste.
Some Snack Packaging Types;
- Resealable packages with zippered mouth that can stand upright.
- Packages with a pouch-shaped mouthpiece attached. (Preferably effective in transporting liquids in motion.)