Monthly Archives: December 2022

Artificial Intelligence ChatGPT’s Thoughts on the Packaging Industry

future of the packaging

The software world in particular is currently in turmoil with OpenAI’s groundbreaking artificial intelligence, ChatGPT. This artificial intelligence, which can give logical and valid answers to many of your questions, can also joke with you and even write code. We asked ChatGPT some questions about the packaging industry and got interesting answers. What do you […]

How Can We Reduce Plastic Packaging Waste?

earth recyclable

The most commonly used plastic packaging raw material is polyethylene (PE) or polypropylene (PP). These plastics are lightweight, durable and have excellent barrier properties, making them ideal for products that need to be stored for extended periods of time. Polypropylene is also very cost-effective, making it the go-to material for many companies in the packaging […]

For the Best Packaging Design: Eye Tracking

eye tracking packaging desing

Packaging design with Eye Tracking is a method of studying how people look at, process and react to packaging designs. Eye tracking technology is used to measure and track the eye movements of participants as they view a packaging design, and the data gathered can be used to inform and optimize a brand’s packaging design […]